About Hearing Aids

A hearing aid is an electroacoustic device which typically fits in or behind the wearer's ear, and is designed to amplify and modulate sound for the wearer. Earlier devices, known as ear trumpets or ear horns,were passive funnel-like amplification cones designed to gather sound energy and direct it into the ear canal. Similar devices include the cochlear implant.

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Hearing Aids Types & Styles include:
  • Behind the Ear (BTE)
  • Receiver in the Canal (RIC)
  • In the Ear (ITE)
  • In the Canal (ITC)
  • Completely in the Canal (CIC)
  • Invisible products
Behind the Ear (BTE)
BTE devices sit comfortably behind one’s ears. They can be used for mild to profound hearing loss.

Receiver in the Canal/Ear (RIC)
RIC devices use a soft insert to position the loudspeaker directly in one’s ear.

In the Ear (ITE)
ITE devices are molded to sit in the outer bowl (called the concha) of one’s ear.

In the Canal (ITC)
ITC devices sit inside the opening of the ear canal. While discreet, they are still visible.

Completely in the Canal (CIC)
CIC devices sit fully inside one’s ear canal and cannot be seen when worn.

Invisible devices produce clear and natural sound so discreetly, one will almost forget they’re wearing it.


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A HearStrong Champion is an individual who refuses to let their hearing loss stand in the way of living a successful, well-rounded life. If this sounds like you or someone you know nominate them today!

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Hearing technology has come a long ways since the days of the ear horn. Look to the newest ambassadors of hearing technology for great devices that really make the difference. Mainland Hearing clinics are staffed with professionally trained audiologists and offer some amazing options for hearing devices. You don't have to be in the dark anymore - hearing devices are more discreet and functional than ever before.


HearStrong champions serve as a role model to empower the 80% of people with hearing loss who have yet to seek assistance and motivate them to take control of their hearing health. Find out more about each of their inspirational stories!

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